How we collect and use your personal data
In order to provide the Services, we collect personal data about you from various sources, as described below, and have collected it over the past 12 months. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable Terms of Service, and protect or defend the Services, our rights, and the rights of our users or others.
What personal data do we collect?
The types of personal data we collect about you depend on how you interact with our website and use our Services. When we use the term "personal data", we mean information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal data we collect.
Information we collect directly from you
Information that you provide directly to us through our Services may include:
Basic contact information such as name, address, phone number, email address.
Order information, including your name, billing address, delivery address, payment confirmation, email address, phone number.
Account information, including your username, password, security questions.
Shopping information, including the items you view, add to your shopping cart or add to your wish list.
Customer support information, including the information you choose to include in communications with us, such as when you send a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but if you do, you may not be able to use or access these features.
Information we collect via cookies
Information we receive from third parties
Information we receive from third parties
Finally, we may receive information about you from third parties, including vendors and service providers who may collect information on our behalf, such as our website and services:
Companies that support our website and services, such as Shopify.
Our payment processors who collect payment information (e.g. bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services that you have requested in order to perform our contract with you.
When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we partner with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries and cookies. We are not responsible for the accuracy of the information provided to us by third parties and are not responsible for the policies or practices of third parties. For more information, please see the Third Party Sites and Links section below.
How we use your personal data
Provision of products and services. We use your personal information to provide you with the Services to fulfill our contract with you, including processing your payments, fulfilling your orders, sending you notices about your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise administering your account, arranging shipping, facilitating returns and exchanges, and enabling you to post reviews.
Marketing and Advertising. We use your personal data for marketing and advertising purposes, such as sending marketing, advertising and promotional messages to you by email, SMS or post and to show you advertisements for products or services. This may include using your personal data to better tailor the services and advertisements on our website and other websites to you.
Security and fraud prevention. We use your personal data to detect, investigate or take action against potentially fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account information secure. We strongly recommend that you do not share your username, password or other access information with anyone else. If you believe your account has been compromised, please contact us immediately.
Communication with you. We use your personal data to provide you with customer support and to improve our services. This is in our legitimate interest to serve you, to provide you with efficient services and to maintain our business relationship with you.
Most browsers accept cookies by default, but you can set your browser to delete or reject cookies through your browser controls. Please note that removing or blocking cookies may adversely affect your user experience and result in certain services, including certain features and general functionality, not working properly or no longer being available. In addition, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.
How we disclose personal data
With vendors or other third parties who perform services on our behalf (e.g., IT administration, payment processing, data analysis, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners, including Shopify, to provide services and advertising on your behalf [for example, we use Shopify to support personalized advertising with third-party services]. Our business and marketing partners will use your data in accordance with their own privacy notices.
If you instruct us to do so, ask us to do so, or otherwise agree that we provide certain information to third parties, for example to provide you with products or through your use of social media widgets or login integrations, with your consent.
With our affiliates or otherwise within our group of companies, in our legitimate interest to run a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
In the past 12 months, we have disclosed the following categories of personal data and sensitive personal data (marked with *) about users for the purposes described above in "How we collect and use your personal data" and "How we disclose personal data":
User Generated Content
The Services allow you to publish product reviews and other user-generated content. If you choose to post User-Generated Content in a public area of the Services, such content is public and accessible to everyone.
We have no control over who has access to the information you make available to others, and we cannot guarantee that parties with access to such information will respect your privacy or keep such information secure. We are not responsible for the integrity or security of the information you disclose or for the accuracy, use or misuse of the information you disclose or receive from third parties.
Third party websites and links
Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or operated by us, you should read their privacy and security policies and other terms and conditions. We make no warranties and are not responsible for the integrity or security of such websites, including the accuracy, completeness or reliability of the information contained therein. Information you provide on public or semi-public websites, including information you share on third party social networking platforms, may also be viewed by other users of the Services and/or users of those third party platforms without limitation as to their use by us or any third party. Our inclusion of such links does not constitute an endorsement of the content on such platforms or their owners or operators, except as provided in the Services.
Information about children
The Services are not intended for use by children and we do not knowingly collect personal data from children. If you are the parent or guardian of a child who has provided us with their Personal Data, please contact us via the contact information below to request that it be deleted.
Security and storage of your information
Please note that no security measures are perfect or impenetrable and we cannot guarantee "perfect security". In addition, information that you send to us may not be secure in transit. We recommend that you do not use unsecured channels to send sensitive or confidential information to us.
How long we keep your personal data depends on several factors, such as whether we need the data to maintain your account, provide the Services, fulfill legal obligations, resolve disputes, or enforce other applicable agreements and policies.
Your rights and choices
Depending on where you live, you have some or all of the following rights in relation to your personal data. However, these rights are not absolute, they may only apply in certain circumstances, and in some cases we may deny your request under the law.
Right of access/notification. You may have the right to request access to the personal data we hold about you, including information about how we use and share your data.
Right to erasure. You may have the right to request that we erase the personal data we hold about you.
Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
Right to portability. You may have the right to obtain a copy of the personal data we hold about you and to request that we transfer that data to a third party, under certain circumstances and with certain exceptions.
Right to restrict and/or disable the use and disclosure of sensitive personal data. You may have the right to instruct us to limit the use and/or disclosure of sensitive personal data to what is reasonably necessary to perform the services or provide the goods that an average person would reasonably expect.
Restriction of processing: You may have the right to ask us to stop or restrict our processing of personal data.
Withdrawal of consent: If we rely on consent to process your personal data, you may have the right to withdraw that consent.
Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
Managing communication preferences: We may send you promotional emails and you can choose not to receive these emails at any time by using the unsubscribe option that appears in our emails to you. If you unsubscribe, we may still send you non-promotional emails, such as emails about your account or orders you have placed.
You can exercise any of these rights where indicated on our website or by contacting us using the contact details below.
We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account details, before we can provide a substantive response to the request. In accordance with applicable law, you may appoint a representative to make requests on your behalf to exercise your rights. Before we accept such a request from a representative, we will require the representative to prove that you have authorized him or her to act on your behalf and we may ask you to verify your identity directly with us. We will respond to your request within a reasonable time in accordance with applicable law.
If you have any complaints about how we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you have the right to appeal our decision by contacting us using the contact details below or lodging your complaint with your local data protection authority.
Please note that we may transfer, store and process your personal data outside of your country of residence, including the United States. Your personal data is also processed by staff and third-party providers and partners in these countries.
If we transfer your personal data outside of Europe, we will use recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the relevant competent authority in the UK, where applicable, unless the data is transferred to a country that has been assessed as providing an adequate level of protection.